“There’s no question direct mail works,” says Joe Ewers, SVP of new business development at Harte-Hanks.
And here are the numbers to prove it: According to the DMA “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than (believe it) $642 billion in sales.
Clearly direct mail is still effective, but in the digital world, it takes more to stand out in every channel.
In this video, Ewers talks direct mail, digital print, and personalization with Direct Marketing News. Says Ewers: “Make the information relevant and you will be able to drive response rates and improve the value of your direct mail.”
Source: Direct Marketing News