Category Archives: Direct Mail

The Skinny on Digital Printing

“There’s no question direct mail works,” says Joe Ewers, SVP of new business development at Harte-Hanks. And here are the numbers to prove it: According to the DMA “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than (believe it) $642 billion […]