FOR IMMEDIATE RELEASE
White Oval Marketing
650 S. Prospect Ave Suite 200
Hartville, Ohio 44632
Contact: Jim Varga
Title:Founder | CEO
WHITE OVAL MARKETING ANNOUNCES PARTNERSHIP
WITH PRO FOOTBALL HALL OF FAME GOLD JACKET 5K RACE SERIES
Will Supply Race Series with Custom White Oval Direct Mail Pieces
Canton, OHIO, MAR 11, 2015 – This April 24-26, 2015 marks the introduction of several new events under the umbrella of the Pro Football Hall of Fame Gold Jacket 5K Race Series. Hartville, Ohio, marketing firm White Oval Marketing (www.WhiteOvalMarketing.com) has announced their partnership this year with the Pro Football Hall of Fame Gold Jacket 5K Race Series. White Oval Marketing will be providing custom direct mail pieces using a variable data printing scheme that allows them to print various pieces of personalized data on each mailer, so no two mailers are the same.
Having signed with White Oval Marketing will allow the Race Series to conduct several races throughout the year then communicate to each runner their position in the field as the race series progresses by receipt of a direct mail piece immediately after each race with that includes the runner’s race results and current standing.
White Oval Marketing has been creating sponsored ovals for racing related events for several years. Their product consists of a customized white oval that includes the runners time and the event name mailed directly to the participants address of record.
Using this direct mail piece will allow sponsors of the race an opportunity to offer sponsors a unique follow-up opportunity after their event. For White Oval, allowing sponsors to follow up with the event’s attendees is what they believe to be critical for many sponsors as it gives them the opportunity to maximize their ROI.
According to their website, the Pro Football Hall of Fame Marathon was ‘created to provide a nationally recognized marathon event that ensures a high level of personalized runner service and benefits the City of Canton and surrounding communities’. This year’s race will be held over the weekend of April 24-26, 2015. The event will include a Marathon, Half Marathon, Gold Jacket 5K and Team Relay/Corporate Challenge Relay.