Monthly Archives: January 2014

Brands Stake Out a Place on Courses of Jaw-Dropping Endurance Competitions

Tough Mudder, Spartan Race and CrossFit Games Are Growing Year Over Year As more and more people willingly slither on their bellies in mud beneath barbed wire and dash through fields of live wires, brands like Reebok and Dos Equis are following them onto the courses of competitions designed to test their strength and endurance. […]