Monthly Archives: December 2013

The Skinny on Digital Printing

“There’s no question direct mail works,” says Joe Ewers, SVP of new business development at Harte-Hanks. And here are the numbers to prove it: According to the DMA “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than (believe it) $642 billion […]

4 Ways to Increase Your Event Sponsors’ ROI

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to […]